Become a Cause Marketing Partner
Cause Marketing Partner
Studies show that people want MORE cause marketing:
- 83%. That's the number of people that wish more of the products, services and retailers they used would support causes.
- Americans also think that company support for causes is acceptable (88%) and they reward those companies with a positive image (85%).
- Cause adds value at every turn. 1 in 5 consumers will pay more for a cause-related product.
- A cause will prompt 61% to try a product they've never heard of.
- 80% of consumers would switch to a brand that supports a cause.
The Goodwill Foundation is interested in partnering with companies that have solid brand images and reputations. Whether new or established, any prospective partner must have a strong corporate mission. A key principle when evaluating potential relationships is a partner's ability to leverage its assets and raise awareness about Goodwill and our important mission and services.
Here are the three main types of partnerships:
- Strategic Alliances are multi-year partnerships that may create new programs or strengthen established programs that support the organization's long-term strategic priorities.
- Sponsored Programs are existing programs, which are available to be underwritten.
- Market Promotions take place in a windowed period of time and can be a one-time promotion or annual event.
Each partnership type requires a minimum financial commitment.
By creating a cause marketing program with the Goodwill Foundation, you and your company can receive substantial benefits, including:
- Increased brand awareness, enhancement, and positioning
- An opportunity to generate positive PR
- Potential for increased product sales
- A powerful and cost-efficient alternative to competitor's marketing
- A unique selling point over competitors
- Team building opportunities
- Networking opportunities
- Enhanced relations with customers, suppliers, internal offices and regional businesses
- An opportunity to show good corporate social responsibility in action
For more information please contact Veronica Brandon Miller, Vice President of the Goodwill Foundation at 941-355-2721 or veronica.miller@gimi.org
